Branded Introduction

Branded is a market research company that uses AI and advanced sampling techniques to provide high-quality consumer insights and data.
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What is Branded

Branded Research is a market research company that specializes in providing consumer insights through innovative research methods. Recently acquired by Dynata, Branded uses artificial intelligence and unique audience sampling to capture attitudes, emotions, and behaviors of consumers across over 100 different segments. Their platform allows companies to access custom audiences and conduct qualitative and quantitative research to inform product development, marketing strategies, and business decisions.

How does Branded work?

Branded works by recruiting research participants from diverse consumer segments to create a proprietary audience pool. Companies can then access this audience through Branded's API or custom research solutions to conduct surveys, webcam studies, and other research methods. Branded uses AI technology to verify participant responses and remove low-quality data, ensuring 95%+ accuracy. Their advanced algorithms match qualified participants to studies quickly and efficiently. Researchers can use Branded's tools or integrate with third-party platforms to program and run their studies, accessing niche target audiences enriched with profiling data on opinions, emotions, and aspirations.

Benefits of Branded

Using Branded provides several key benefits for companies seeking consumer insights. Their AI-verified data quality gives businesses confidence in making critical decisions. The diverse, pre-profiled audience allows access to niche consumer segments for targeted research. Automated API access enables real-time connections to custom audiences. Branded's approach captures emotions and motivations for more comprehensive insights beyond just behavioral data. Their flexible platform supports various research methodologies to fit different needs. Overall, Branded offers an efficient way to gather authentic, high-quality consumer data to drive innovation and inform business strategy.

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