Branded Features
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Branded is a market research company that uses AI and advanced sampling techniques to provide high-quality consumer insights and data.
View MoreKey Features of Branded
Branded is a market research company that provides AI-enhanced quality insights and unique audience sampling. They offer automated API access to custom audiences, utilize AI to verify participant responses and remove poor actors, and enable various research methods from surveys to emotional AI. Branded focuses on capturing attitudes and emotions for a comprehensive view of consumers across diverse segments and industries.
AI-Verified Data Quality: Uses AI to verify participant responses and remove poor actors with 95%+ accuracy, ensuring high-quality insights.
Unique Audience Sampling: Recruits from 100+ different consumer segments and industries to help find exact target audiences.
Automated API Access: Provides programmatic API solution for real-time connection to custom audiences.
Diverse Research Methods: Enables a wide range of qualitative and quantitative research methods, from surveys to emotional AI and webcam studies.
Use Cases of Branded
Product Development & Concept Testing: Provides insights on consumer needs, motivations, and purchase drivers for new products and services through dynamic, qualitative research.
Academic Research: Offers access to diverse audience segments for academic studies and research projects.
Consumer Goods Market Research: Helps consumer goods companies understand target audiences and market trends through comprehensive insights.
Financial Services Customer Insights: Enables financial institutions to gather data on customer preferences, behaviors, and needs in the financial sector.
Pros
High data quality ensured by AI verification
Access to diverse and niche audience segments
Flexible research methods and API integration
Cons
May be more expensive than traditional survey platforms due to advanced features
Requires technical knowledge to fully utilize API capabilities
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