Gastrograph.ai Introduction
Gastrograph.ai is an artificial intelligence platform that models human sensory perception of flavor, aroma, and texture to predict consumer preferences for food and beverage products using the world's largest sensory database.
View MoreWhat is Gastrograph.ai
Gastrograph.ai is a predictive analytics platform developed by Analytical Flavor Systems that leverages artificial intelligence to gain deep insights into food and beverage products. It uses the world's largest sensory database to model human perception of flavor, aroma, and texture in order to predict consumer preferences across different demographics and markets. The platform aims to help consumer packaged goods (CPG) companies optimize product development, enter new markets, and improve existing products by providing data-driven insights into consumer tastes and preferences.
How does Gastrograph.ai work?
Gastrograph.ai works by collecting sensory data from tasters who sample food and beverage products and input their impressions into the platform's interface. This data is then analyzed using artificial intelligence algorithms to create comprehensive flavor profiles and predict consumer preferences. The AI model is trained on a vast dataset of on-market products and consumer preference data collected from over 20 countries. It can make predictions based on as few as 10-15 taster reviews, translating those insights to predict preferences for any consumer demographic worldwide. The platform provides visualization tools that allow users to explore product concepts, identify preferred flavor profiles, and optimize product formulations based on predicted consumer responses.
Benefits of Gastrograph.ai
Using Gastrograph.ai offers several key benefits to food and beverage companies. It significantly reduces time to market and development costs by providing rapid, trustworthy insights without the need for multiple rounds of expensive consumer testing. The platform allows for more efficient use of data, as predictions become more accurate with each project and data from a single product sample can be reused. Companies can make more confident decisions backed by data, improving marketing and sales strategies while speeding up product development and iteration. Additionally, Gastrograph.ai enables precise targeting of specific demographics and markets, allowing companies to customize products for different regions and consumer groups, thereby increasing the chances of product success and market fit.
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