ClickMoat
ClickMoat is an AI-powered click fraud protection and detection software that helps advertisers stop worthless clicks and boost ROI for their PPC campaigns.
https://clickmoat.com/
Product Information
Updated:Nov 12, 2024
What is ClickMoat
ClickMoat is a digital advertising protection platform designed to combat click fraud and improve the efficiency of pay-per-click (PPC) campaigns. It offers advanced analytics and real-time protection against various forms of invalid clicks, including those from competitors, bots, and accidental clicks. ClickMoat integrates with popular advertising platforms like Google Ads and Meta Ads (in beta) to provide advertisers with detailed insights into their ad traffic quality and help them save their advertising budget from being wasted on fraudulent or non-converting clicks.
Key Features of ClickMoat
ClickMoat is a click fraud protection and detection software that helps advertisers prevent wasted ad spend by identifying and blocking invalid clicks, bots, and other fraudulent traffic. It offers features like detailed analytics, custom protection rules, VPN blocking, and refund assistance for Google Ads. The platform provides an easy-to-use interface with comprehensive reporting to give advertisers full control and visibility over their PPC campaigns.
Invalid Click Detection: Identifies and blocks worthless clicks from competitors, bots, and other fraudulent sources to prevent wasted ad spend.
Custom Protection Rules: Allows advertisers to set up customized rules to block traffic based on various criteria for each campaign.
Detailed Analytics: Provides extensive analytics and reporting on clicks from multiple dimensions to give a full picture of traffic quality.
VPN Blocking: Automatically detects and blocks clicks coming from VPN services to prevent geo-location fraud.
Google Ads Refund Assistance: Helps advertisers apply for refunds from Google Ads for detected invalid clicks.
Use Cases of ClickMoat
E-commerce PPC Protection: Online retailers can use ClickMoat to protect their Google Shopping and search ad campaigns from competitors clicking ads to deplete budgets.
Lead Generation Campaign Optimization: B2B companies can improve lead quality by filtering out non-engaged clicks and focusing budget on real potential customers.
Local Business Ad Spend Efficiency: Small local businesses can prevent wasted spend on irrelevant out-of-area clicks by setting up geo-targeting rules.
Brand Protection: Large brands can use ClickMoat to detect and block clicks from brand haters or activists trying to drain ad budgets.
Pros
Easy setup and user-friendly interface
Comprehensive analytics and reporting
Affordable pricing starting at $1/day
24/7 customer support
Cons
Limited platform support beyond Google Ads
May require manual review and adjustment of blocked traffic
How to Use ClickMoat
Sign up for an account: Go to the ClickMoat website and click 'Take 2 minutes. Try it Now' to register for a free account. No credit card is required.
Connect your Google Ads account: After logging in, connect your Google Ads account to ClickMoat to start monitoring your campaigns.
Review the dashboard: The dashboard gives you an overview of how much you've saved and how many invalid clicks you've avoided.
Set up protection rules: Configure automatic rules to block suspicious IPs, VPNs, and other potential sources of click fraud.
Analyze blocked IPs: Review the reasons why specific IPs were blocked, such as VPN usage or fraudulent click patterns.
Generate detailed reports: Use the reporting features to analyze your campaigns, keywords, countries, and devices for signs of click fraud.
Block IPs manually: If you identify suspicious activity, you can manually block specific IPs with a single click.
Apply for Google refunds: Download full click reports and use them to apply for refunds from Google for fraudulent clicks.
ClickMoat FAQs
ClickMoat is a click fraud protection and detection software that helps protect PPC advertising campaigns from invalid clicks and bot traffic. It analyzes clicks to identify fraudulent or non-engaged traffic and allows advertisers to block unwanted clicks.
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Analytics of ClickMoat Website
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