Airtable AI Assistant
Airtable AI Assistant is an integrated AI-powered tool that combines app building, data analysis, and web research capabilities to help teams transform documents into structured data, generate insights, and automate workflows within the Airtable platform.
https://airtable.com/ai?ref=aipure
Product Information
Updated:Oct 16, 2025
Airtable AI Assistant Monthly Traffic Trends
The Airtable AI Assistant achieved 24.5M visits with a 6.3% increase in traffic. The relaunch as an AI-native app platform with significant new AI capabilities, including AI-generated interface elements and AI image generation, likely contributed to this growth. Additionally, Google's decision to shut down Tables may have driven some users to migrate to Airtable.
What is Airtable AI Assistant
Airtable AI Assistant is a comprehensive AI solution integrated directly into Airtable's collaborative platform that helps teams work smarter and faster. It serves as a personal app builder, data analyst, and web researcher all in one, allowing users to ask questions and get insights from their data across thousands of records. The assistant can analyze various types of content including sales calls, support tickets, product feedback, contracts, invoices, reports and more to extract valuable insights and create actionable workflows.
Key Features of Airtable AI Assistant
Airtable AI Assistant is an integrated AI tool that combines data analysis, document processing, and web research capabilities. It helps users analyze data across thousands of records, extract insights from documents, generate content, and automate workflows within Airtable's platform. The assistant can answer business questions, categorize information, translate content, and provide real-time web research while maintaining enterprise-grade security controls.
AI Business Analytics: Connects and analyzes data across multiple sources to answer complex business questions and provide insights from sales calls, support tickets, product feedback, and social media
Document Analysis & Processing: Scans and analyzes up to 10,000 pages of documents including contracts, invoices, and reports to extract key information and identify red flags
Automated Web Research: Creates AI fields that continuously conduct web research for each table row, providing real-time updates and market insights
Enterprise-Grade Controls: Offers administrative controls for AI usage, choice of AI models (OpenAI, Anthropic, Meta), and secure data handling with no data retention by model providers
Use Cases of Airtable AI Assistant
Marketing Campaign Management: Generate campaign briefs, analyze customer feedback, create content, and track competitive intelligence automatically
HR & Recruitment: Screen resumes, generate job descriptions, categorize applications, and streamline the hiring process
Product Development: Analyze customer feedback, generate product specifications, and track feature development progress
Legal & Compliance: Review contracts, identify restrictive clauses, research regulations, and maintain compliance documentation
Pros
No coding required for AI implementation
Enterprise-grade security and administrative controls
Flexible integration with existing workflows
Choice of different AI models for enterprise customers
Cons
Requires paid subscription for full access
Limited AI credits for self-serve plans
Administrator approval needed for AI access
Some features only available for Enterprise customers
How to Use Airtable AI Assistant
Enable AI Access: Have your workspace admin or Enterprise Admin enable AI functionality for your organization. Without admin approval, users won't be able to access AI features even if they can see them.
Add AI Field: Click the plus button in your base and select 'AI assist' to add an AI field. You can add this to your base, interface, or form.
Choose Template or Custom Prompt: Select from pre-built templates for common use cases or write your own custom prompt from scratch to tell the AI what you want it to do.
Configure AI Settings: Specify which fields are required inputs for the AI and customize other settings like model selection (for Enterprise customers).
Run AI Analysis: The AI field will automatically analyze your data based on your prompt/template and generate results. It can summarize content, extract insights, generate text, and more.
Review and Refine: Review the AI-generated output and refine the prompt or settings if needed to get better results. The AI field provides continuous assistance as you work.
Monitor AI Credit Usage: Keep track of your AI credit usage. Self-serve plans get 500 monthly credits for testing. Purchase the AI add-on for more credits and scale usage.
Airtable AI Assistant FAQs
If you're on a paid self-serve plan, you get limited AI credits monthly. For more credits, purchase the AI add-on. Enterprise customers should contact their account team. In all cases, a workspace admin must enable AI for the organization before users can access it.
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Analytics of Airtable AI Assistant Website
Airtable AI Assistant Traffic & Rankings
24.5M
Monthly Visits
#1442
Global Rank
#24
Category Rank
Traffic Trends: Oct 2024-Sep 2025
Airtable AI Assistant User Insights
00:09:05
Avg. Visit Duration
8.73
Pages Per Visit
35.97%
User Bounce Rate
Top Regions of Airtable AI Assistant
US: 49.16%
GB: 5.75%
FR: 3.66%
CA: 3.11%
AU: 2.65%
Others: 35.67%
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