ad:personam Self Serve DSP Howto
WebsiteAI Advertising Assistant
ad:personam Self Serve DSP is an AI-powered, no-minimum spend programmatic advertising platform built on Microsoft Invest DSP technology, offering multi-format campaigns and advanced targeting for businesses of all sizes.
View MoreHow to Use ad:personam Self Serve DSP
Sign up for an account: Create a free account on ad:personam's website to access the Self Serve DSP platform.
Set up your advertiser profile: Enter your company details and advertising goals to configure your account.
Create a campaign: Use the intuitive campaign manager to set up a new advertising campaign, selecting your campaign objectives and target audience.
Choose ad formats: Upload your ad creatives, selecting from options like display banners, video ads, audio ads, or connected TV ads.
Set targeting parameters: Utilize the Data Marketplace to define your target audience using demographics, interests, behaviors and other targeting options.
Set budget and bidding: Allocate your campaign budget and set bidding parameters. No minimum spend is required.
Implement tracking: Set up conversion tracking by creating pixels and implementing them on your website.
Launch campaign: Review all settings and launch your campaign to start serving ads programmatically.
Monitor and optimize: Use the reporting tools and AI insights to monitor campaign performance and make optimizations in real-time.
Scale and refine: Based on results, scale successful campaigns and refine targeting and creative to improve performance over time.
ad:personam Self Serve DSP FAQs
ad:personam is a self-serve demand-side platform (DSP) built on Microsoft Invest DSP technology that allows businesses to create, manage and optimize programmatic advertising campaigns. It offers AI-powered features, multiple ad formats, and access to premium inventory without minimum ad spend requirements.
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