1stCollab
1stCollab is a fully automated, AI-powered influencer marketplace platform that connects brands with creators for optimized influencer marketing campaigns while streamlining the entire collaboration process.
https://1stcollab.com/?ref=producthunt
Product Information
Updated:Nov 4, 2025
What is 1stCollab
1stCollab is an innovative influencer marketing platform founded in 2022 by Varun Bansal, Leon Lin, and Andrew Liu. Based in San Francisco, the company provides a comprehensive solution that bridges the gap between brands and content creators. The platform leverages artificial intelligence and machine learning to transform how influencer marketing campaigns are executed, making it accessible for brands of all sizes while providing creators with genuine partnership opportunities. As a Y Combinator-backed startup, 1stCollab has positioned itself as a leading solution in the creator economy.
Key Features of 1stCollab
1stCollab is an AI-powered influencer marketing platform that automates and streamlines the entire process of influencer campaigns. It connects brands with creators through a fully-automated marketplace, handling everything from creator discovery and vetting to campaign management, payments, and performance tracking. The platform uses machine learning to optimize campaign performance and allows brands to launch campaigns in under 30 minutes while providing creators with clear expectations, fast payments, and personalized support.
AI-Powered Matching: Uses machine learning to connect brands with relevant creators based on audience data and past campaign performance
Automated Campaign Management: Handles all aspects of campaigns including outreach, negotiations, contracting, payments, and taxes automatically
Real-time Media Kit: Provides automatically updating creator profiles showing real-time engagement metrics and performance data across multiple social platforms
Fast Payment Processing: Ensures quick and secure payments to creators, typically within hours of completing partnerships
Use Cases of 1stCollab
Brand Marketing Campaigns: Companies can quickly launch and scale influencer marketing campaigns without the manual work of finding and managing creators
Creator Monetization: Content creators can find relevant brand partnerships and monetize their audience through sponsored content opportunities
Agency Management: Talent managers and agencies can efficiently manage multiple creator partnerships and brand deals through a single platform
Pros
Significantly reduces time and effort needed to run influencer campaigns
Provides transparent and fast payment processing
Offers clear communication and dedicated support throughout the process
Cons
Primarily focused on micro-influencers (10k-100k followers)
Limited track record as a relatively new platform (YC W23 batch)
How to Use 1stCollab
Create an Account: Sign up for a free account at 1stCollab.com and complete your profile with your social media information and content creation details
Set Up Your Media Kit: Use 1stCollab's automated media kit feature to showcase your social platform engagement metrics and previous brand collaborations in one place
Browse Available Campaigns: Check your invites and matches from brands, or browse and apply to relevant campaign opportunities that fit your audience and content style
Review & Accept Offers: When matched with a brand, review the campaign details, requirements, and compensation. Accept offers that align with your content and audience
Create Content: Once an offer is accepted, create and produce the sponsored content according to the campaign guidelines while maintaining creative freedom
Submit for Approval: Submit your created content through the 1stCollab platform for brand review and approval
Post Content: After receiving approval, post the content on your specified social media platforms according to the agreed timeline
Receive Payment: Get paid quickly and securely through 1stCollab's payment system, usually within hours of completing the partnership requirements
1stCollab FAQs
1stCollab is an AI-powered influencer marketing platform that connects brands and creators. It helps brands discover and run influencer marketing campaigns while helping creators find relevant brand partnerships. The platform simplifies and automates the influencer marketing process.
1stCollab Video
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