Zopto Introduction

Zopto is an AI-powered omni-channel lead generation and social selling platform that automates outreach on LinkedIn, email, and other channels to drive sales for B2B companies.
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What is Zopto

Zopto is a cloud-based software company founded in 2018 that provides an automated lead generation and social selling platform for B2B businesses. It leverages artificial intelligence and automation to help companies find and engage potential customers across multiple channels, with a focus on LinkedIn outreach. Zopto offers tools for automating LinkedIn activities like sending connection requests, messages, and InMails, as well as email outreach capabilities. The platform is designed to save time on manual prospecting tasks and accelerate the sales process.

How does Zopto work?

Zopto integrates with users' LinkedIn accounts and allows them to set up automated campaigns to target and engage with their ideal prospects. Users can define their target audience using LinkedIn's search filters or by importing lists. Zopto then automates activities like viewing profiles, sending connection requests, messages, and InMails according to customized sequences and schedules. It also provides email outreach capabilities, allowing users to combine LinkedIn and email touchpoints in multi-channel campaigns. The platform's AI features assist with tasks like generating message templates, scheduling posts, and analyzing sentiment. Zopto provides real-time reporting on campaign performance and integrates with CRM systems to sync lead data.

Benefits of Zopto

By automating repetitive outreach tasks, Zopto allows sales teams to dramatically scale their prospecting efforts and engage with more potential customers. The multi-channel approach increases the chances of connecting with prospects. AI-powered features like automated copywriting and response generation save time and optimize messaging. Real-time analytics help users refine their strategies for better results. Overall, Zopto enables companies to generate more leads and sales opportunities with less manual effort, freeing up time for high-value sales activities. The cloud-based platform also provides flexibility for remote teams to collaborate on campaigns.

Zopto Monthly Traffic Trends

Zopto experienced a -0.7% decline in traffic, with a decrease of 321 visits. Without any specific updates or market activities, this slight decline likely reflects normal market fluctuations.

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