Simple Analytics Introduction
WebsiteAI Analytics Assistant
Simple Analytics is a privacy-focused, GDPR-compliant web analytics tool that provides essential website insights without using cookies or collecting personal data.
View MoreWhat is Simple Analytics
Simple Analytics is a user-friendly alternative to Google Analytics, designed to give website owners and marketers the key metrics they need while prioritizing visitor privacy. Founded by Adriaan van Rossum, this EU-based company offers a straightforward dashboard that displays visitor counts, traffic sources, and user behavior without relying on invasive tracking methods. Simple Analytics stands out in the analytics space by eschewing the collection of personal data, making it fully compliant with privacy regulations like GDPR without requiring consent banners.
How does Simple Analytics work?
Simple Analytics works by implementing a lightweight JavaScript snippet on your website that captures only essential, non-personal data about visits and interactions. Unlike traditional analytics tools, it doesn't use cookies or store IP addresses. Instead, it relies on aggregated data and browser referrer information to provide accurate insights. The platform offers features such as automated event tracking for downloads and outbound links, goal setting, and e-commerce analytics. Data is encrypted both in transit and at rest, ensuring security. Simple Analytics also provides integrations with popular platforms and allows data export for use with other business intelligence tools.
Benefits of Simple Analytics
By using Simple Analytics, businesses can gain valuable website insights while demonstrating a commitment to user privacy. The tool's simplicity makes it accessible for non-technical users, while still offering powerful features for data-driven decision making. Its GDPR compliance eliminates the need for cookie consent banners, improving user experience. The platform's fair pricing model, based on pageviews and events, scales with your business. Additionally, Simple Analytics' EU-based servers and transparent business practices provide peace of mind for organizations concerned about data sovereignty and ethical tech use. Overall, it offers a balance of functionality and privacy that is increasingly valued in today's digital landscape.
Simple Analytics Monthly Traffic Trends
Simple Analytics saw a 47.6% increase in visits, reaching 214.8K. The significant growth can be attributed to its privacy-first approach and AI-driven insights, which offer a compelling alternative to Google Analytics, especially given recent GA4 issues with data delays and inaccuracies.
View history traffic
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