PUMA AI Creator Introduction
PUMA AI Creator is an innovative AI-driven platform that allows football fans to design Manchester City's official 2026/27 Third Kit using text prompts, customization tools, and intuitive sliders, regardless of their design experience.
View MoreWhat is PUMA AI Creator
PUMA AI Creator is a groundbreaking collaboration between PUMA and Manchester City FC that revolutionizes fan engagement in sports fashion design. Launched in December 2023, this first-of-its-kind platform enables fans worldwide to participate in designing the club's official Third Kit for the 2026/27 season. The platform democratizes the design process by making it accessible to everyone, regardless of their location, background, or previous design experience.
How does PUMA AI Creator work?
The platform is powered by DEEPOBJECTS, a leading co-creation platform that leverages generative AI technology. Users can create designs by entering text prompts describing their dream Man City kit, and the AI generates up to four different design options. These designs can then be further customized using intuitive sliders and tools to adjust pattern sizing, placement, collar styles, trim colors, and badges. The platform includes multiple levels of content moderation to ensure responsible use. After the submission period ends on December 20th, PUMA and Manchester City kit experts, along with fan ratings, will shortlist the top ten designs. Public voting will open in January to select the final winning design.
Benefits of PUMA AI Creator
PUMA AI Creator offers numerous advantages for both fans and the club. For fans, it provides an unprecedented opportunity to contribute directly to their team's identity and potentially see their design worn on the pitch. The platform removes traditional barriers to design by requiring no specialized software knowledge or artistic skills. Winners receive exceptional prizes, including VIP matchday experiences, signed merchandise, and exclusive memorabilia. For the club and PUMA, it creates an innovative way to engage with fans, fostering a stronger connection between supporters and the team while leveraging emerging technology to create authentic, fan-driven designs.
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