Prolific Introduction
Prolific is an online research platform that quickly connects researchers with vetted participants to collect high-quality human-powered data at scale.
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Prolific is a trusted online platform designed to empower academic and industry researchers by providing access to a diverse pool of over 200,000 verified participants. Created by researchers for researchers, Prolific aims to make high-quality, diverse data easily available to anyone, anywhere. The platform serves various research needs, including academic studies, AI training and evaluation, product development, and market research.
How does Prolific work?
Researchers can sign up for free and launch studies in minutes using Prolific's self-serve platform. They can target specific demographics using 300+ filters to find the right participants from Prolific's vetted pool. Researchers create surveys or experiments using their preferred tools, then link them to Prolific or integrate via API. Prolific handles participant recruitment, screening, and compensation. Studies are typically completed within 2 hours on average. The platform also allows researchers to message, group, and re-target participants for follow-up studies. Prolific's algorithms continuously monitor data quality through 25 different checks to ensure high-quality responses.
Benefits of Prolific
Prolific offers several key benefits for researchers. It provides fast access to a large, diverse pool of verified human participants, enabling quick data collection at scale. The platform's flexible design supports various study types, from simple surveys to complex multi-part projects and AI training tasks. Prolific's focus on data quality, with rigorous participant vetting and ongoing quality checks, ensures researchers receive reliable, high-quality responses. The self-serve platform is user-friendly and integrates with popular research tools, streamlining the research process. Additionally, Prolific's transparent pricing model, with no contracts or subscriptions, allows researchers to control costs while accessing premium research participants.
Prolific Monthly Traffic Trends
Prolific saw a 38.3% increase in traffic, reaching 336K visits. The extension of the Prolific North Creative Awards 2025 entry deadline and the high-profile events scheduled for May and June likely contributed to this growth, enhancing visibility and engagement.
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