Marpipe Introduction

Using Marpipe offers several key benefits for marketers. It significantly improves the visual appeal and brand consistency of catalog ads, leading to better engagement and performance. On average, users see a 10-15% lift for evergreen designs and 25-30% for promotional designs, with some cases reporting up to 3x performance improvements. The platform's multivariate testing capabilities provide data-driven insights into which creative elements drive the best results, eliminating guesswork in ad design. Marpipe's automation saves time and resources by streamlining the process of creating and testing multiple ad variations. Additionally, the ability to update live campaigns on the fly helps maintain ad freshness and relevance without losing accumulated learning data. Overall, Marpipe empowers marketing teams to create more effective, brand-aligned catalog ads while optimizing performance through data-driven decision making.