Soho Real Estate & Properties Introduction

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Soho is an AI-powered real estate platform that matches buyers and renters with properties across Australia, offering personalized recommendations and market insights.
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What is Soho Real Estate & Properties

Soho is an innovative real estate platform that leverages artificial intelligence to help users find their ideal properties for sale or rent in Australia. Founded in 2018 by Jonathon Lui, co-founder of Airtasker, Soho aims to disrupt the traditional real estate model by providing a more personalized and efficient property search experience. With over 100,000 listings and used by nearly 50% of Australian real estate agents, Soho offers a comprehensive database of properties across the country, from bustling cities to quiet suburbs.

How does Soho Real Estate & Properties work?

Soho utilizes its PropertyMatch™ AI technology to generate personalized property recommendations based on users' preferences and needs. Users can create and update their match profiles with specific criteria such as location, property type, and budget. The platform then analyzes this information along with market data to provide tailored listings. Soho also offers additional features like market insights, agent comparisons, and property appraisal requests. Users can browse, search, and save listings through the website or mobile app, making it easy to track favorite properties and stay updated on new matches. For real estate agents, Soho provides a free listing platform, allowing them to showcase their properties to a wide audience.

Benefits of Soho Real Estate & Properties

By using Soho, property seekers can save time and effort in their search, as the AI-powered matching system quickly identifies suitable options. The platform's user-friendly interface and mobile app allow for seamless browsing and searching on-the-go. Users benefit from access to expert advice, market insights, and up-to-date trends in the Australian property market. For those selling or leasing properties, Soho offers tools to compare and choose the best real estate agents. The platform's extensive database and wide usage among Australian real estate agents ensure a comprehensive view of available properties. Overall, Soho simplifies the property search process, providing a more efficient and personalized experience for buyers, renters, and real estate professionals alike.

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