Dovetail
Dovetail is an AI-powered customer insights hub that helps businesses transform customer conversations, documents, and feedback into actionable insights through automated analysis, real-time tracking, and seamless team collaboration.
https://dovetail.com/
Product Information
Updated:May 16, 2025
Dovetail Monthly Traffic Trends
Dovetail saw a 6.8% decline in traffic, reaching 403K visits. Despite hosting its Insight Out conference in April 2025, which featured industry leaders and AI innovations, the slight decline suggests that the event may not have significantly impacted user engagement.
What is Dovetail
Founded in 2017 by Benjamin Humphrey and Bradley Ayers, Dovetail is a comprehensive customer research and insights platform trusted by leading companies like Notion, Atlassian, Amazon, and Intel. The platform serves as a centralized repository for customer knowledge, enabling organizations to collect, analyze, and share customer insights across teams. With its foundation built on the belief that deep customer understanding is crucial for building great products, Dovetail has evolved to serve over 3,200 customers worldwide, helping businesses make data-driven decisions through advanced customer research capabilities.
Key Features of Dovetail
Dovetail is an AI-powered customer insights hub that helps organizations collect, analyze, and share customer feedback and research data. It offers automated analysis of qualitative data like interviews, documents, and surveys, provides real-time customer feedback tracking, enables team collaboration, and integrates with various tools like Slack and Microsoft Teams. The platform uses AI to quickly transform raw customer data into actionable insights while maintaining data privacy and security standards suitable for enterprise use.
AI-Powered Analysis: Automatically analyzes and classifies customer feedback, interviews, documents and surveys to uncover insights and patterns at speed
Centralized Research Repository: Provides a searchable platform to store and organize all customer insights, research data and reports in one secure location
Team Collaboration Tools: Enables sharing insights across teams through integrations with Slack/Microsoft Teams and custom reporting features
Enterprise Privacy Controls: Offers advanced security features including data blurring, access controls and compliance tools to protect sensitive information
Use Cases of Dovetail
Product Development Research: Product teams can analyze customer interviews and feedback to inform product roadmap and feature decisions
Customer Experience Analysis: Support and success teams can track customer sentiment and identify pain points through automated analysis of support tickets and NPS scores
Market Research Studies: Research teams can conduct and analyze qualitative studies including interviews, surveys and usability tests
Voice of Customer Programs: Organizations can centralize and analyze customer feedback from multiple channels to understand customer needs and trends
Pros
Significantly reduces analysis time through AI automation
Comprehensive integration capabilities with existing tools
Enterprise-grade security and privacy features
Cons
May require significant setup and training for full utilization
Pricing may be prohibitive for smaller organizations
How to Use Dovetail
Sign up for Dovetail: Go to dovetail.com and create a free account or contact sales for enterprise options
Import your data: Upload customer conversations, documents, user feedback, support tickets, NPS scores, and reviews into Projects
Let AI analyze the data: Dovetail's AI will automatically analyze and classify the data to identify key themes, trends and insights
Organize insights: Use customizable folders to organize work by team, product, or project. Add tags and categories to structure your findings.
Share insights via Ask Dovetail: Enable team members to access customer insights directly in Slack and Microsoft Teams using Ask Dovetail
Monitor feedback in Channels: Track customer feedback trends in real-time through the Channels feature which automatically classifies incoming feedback
Recruit participants: Use the Recruit feature to find and manage research participants from a pool of over 3 million verified consumers and professionals
Protect sensitive data: Use privacy features to blur sensitive information in video, audio and text before sharing
Drive action: Share insights across teams to inform strategy, influence designs, and power product roadmap decisions
Dovetail FAQs
Dovetail is a customer insights hub that helps teams store, analyze, and collaborate on user research. It uses AI to turn customer conversations, documents, and feedback into instant insights to help companies make better product decisions.
Official Posts
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Analytics of Dovetail Website
Dovetail Traffic & Rankings
403.7K
Monthly Visits
#82528
Global Rank
#1146
Category Rank
Traffic Trends: Jun 2024-Apr 2025
Dovetail User Insights
00:03:34
Avg. Visit Duration
5.97
Pages Per Visit
42.5%
User Bounce Rate
Top Regions of Dovetail
US: 26.93%
GB: 13.63%
CA: 6.25%
IN: 5.17%
BR: 3.36%
Others: 44.66%
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