Clay Introduction
Clay is a data enrichment and personalized outreach platform that helps go-to-market teams scale their campaigns with AI-powered research and messaging.
View MoreWhat is Clay
Clay is a comprehensive platform designed to help go-to-market teams uplevel their data enrichment and automate personalized outreach. It combines 75+ data enrichment tools into one marketplace, providing superior data coverage and quality for contact information, company firmographics, and more. Clay serves GTM teams of all sizes, from large enterprises to startups and solo founders, enabling them to streamline their lead generation, data enrichment, and outreach processes.
How does Clay work?
Clay works in three main steps: First, it provides basic data enrichment and cleaning by leveraging its marketplace of 75+ data providers to maximize data coverage and quality. Second, it uses AI to perform advanced data enrichment, automating research that previously required manual work. This includes analyzing web pages, PDFs, and Google searches for specific information. Finally, Clay enables automated outreach by using AI to craft relevant, compelling messages based on the enriched data. The platform integrates with CRMs and email sending tools, allowing teams to execute campaigns quickly and efficiently. Users can import leads from their CRM, prospect using Clay's built-in sources, or upload their own lists to start the enrichment and outreach process.
Benefits of Clay
By using Clay, companies can significantly improve their data quality and coverage, often tripling data coverage compared to single-provider solutions while reducing costs. The AI-powered research capabilities save hours of manual work, allowing sales teams to focus on high-value activities. The platform's ability to automate personalized outreach at scale helps improve response rates and overall campaign effectiveness. Clay's integration with existing CRM systems ensures that enriched data remains live and accurate, providing a seamless workflow for GTM teams. Additionally, the credit-based system allows users to access multiple data providers without individual subscriptions, offering flexibility and cost-efficiency for businesses of all sizes.
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