The Mom Tester FAQs

Question 1

What is The Mom Test?

Accepted Answer

The Mom Test is a method for conducting customer conversations to validate business ideas, developed by Rob Fitzpatrick. It involves asking questions about people's activities and problems rather than directly asking about your idea, to avoid biased feedback.

Question 2

Why is it called The Mom Test?

Accepted Answer

It's called The Mom Test because it addresses the problem of biased feedback, like when you ask your mom if she likes your business idea and she says yes just to be supportive, even if she doesn't really understand or like it.

Question 3

What is the main principle of The Mom Test?

Accepted Answer

The main principle is to ask questions about the customer's life and problems instead of asking their opinion on your idea. This helps uncover genuine insights and avoid false positives in feedback.

Question 4

Who uses The Mom Test?

Accepted Answer

The Mom Test is used by entrepreneurs, startups, universities like Harvard and UCL, startup accelerators like Seedcamp and Microsoft Ventures, and businesses like Shopify and Pact Coffee.

Question 5

What does The Mom Tester tool do?

Accepted Answer

The Mom Tester is an AI-powered tool that generates unbiased, insightful questions for user interviews based on your product idea and target audience, helping solopreneurs and indie hackers validate their concepts.

Question 6

How does The Mom Test help avoid biased feedback?

Accepted Answer

By focusing on questions about the customer's activities and problems rather than directly asking about your idea, The Mom Test helps avoid confirmation bias and get more honest, useful feedback.

The Mom Tester Howto

More Information

How to Use The Mom Tester