PERQ Multifamily Automation Solution
PERQ is a comprehensive multifamily marketing automation platform that combines AI-powered tools to increase property conversions while reducing work and costs.
https://perq.com/
Product Information
Updated:Nov 9, 2024
What is PERQ Multifamily Automation Solution
PERQ is an innovative digital marketing platform designed specifically for the multifamily industry. It offers a suite of AI-powered tools that automate and personalize the entire renter's journey, from initial engagement to lease signing. PERQ integrates seamlessly with existing property websites and lead sources to capture, nurture, and convert leads more effectively. The platform combines data-driven PPC management, cross-channel conversational AI, automated follow-up and nurturing, lead reactivation programs, and interactive website tools to help property management companies achieve higher occupancy rates with less manual effort and lower marketing costs.
Key Features of PERQ Multifamily Automation Solution
PERQ Multifamily Automation Solution is a comprehensive digital marketing platform designed specifically for the multifamily industry. It combines data-driven PPC management, cross-channel conversational AI, follow-up and nurture automation, lead reactivation programs, and powerful website tools to capture and convert more low-cost and free leads. The platform automates and personalizes the entire renter's journey, from initial engagement to lease signing, helping property management companies achieve higher occupancy with less work and cost.
AI-Powered Lead Capture: Interactive website experiences and chatbots that engage visitors 24/7 and convert more website traffic into qualified leads.
Automated Nurture and Follow-up: Personalized, multi-channel nurture campaigns via email, SMS, and chat that automatically follow up with prospects based on their preferences and behavior.
Data-Driven PPC Management: Optimized pay-per-click advertising campaigns that leverage AI and machine learning to reduce cost per lead and improve ROI.
Lead Reactivation: Automated outreach to previously lost leads, reconnecting with prospects from past leasing cycles to maximize lead potential.
Full-Funnel Attribution Tracking: Comprehensive analytics and reporting that provide clear insights into lead sources, conversion rates, and marketing performance.
Use Cases of PERQ Multifamily Automation Solution
Streamlining Leasing Operations: Property managers can automate repetitive tasks like answering FAQs and scheduling tours, allowing leasing teams to focus on high-value activities and closing deals.
Improving Marketing ROI: Marketing teams can optimize their advertising spend by leveraging PERQ's data-driven insights to focus on the most effective lead sources and campaigns.
Enhancing Prospect Experience: Multifamily communities can provide a seamless, personalized journey for potential renters from initial website visit through to lease signing, improving conversion rates.
Managing Lead Overflow: During peak seasons or staff shortages, PERQ can handle large volumes of inquiries and nurture leads until they are ready to speak with a leasing agent.
Pros
Significantly reduces cost per lead and improves lead-to-tour conversion rates
Saves time for onsite teams by automating repetitive tasks
Provides comprehensive analytics and clear source attribution
Integrates with existing CRM and property management software
Cons
May require initial setup and integration effort
Potential learning curve for staff to fully utilize all features
Effectiveness may vary depending on existing marketing strategies and lead sources
How to Use PERQ Multifamily Automation Solution
Sign up for a PERQ account: Schedule a demo or contact PERQ sales to set up an account for your multifamily property management company.
Integrate PERQ with your website: Add PERQ's interactive tools and AI chatbot to your property website to capture more leads.
Set up PPC advertising: Work with PERQ to set up and optimize data-driven PPC campaigns to drive more qualified traffic to your website.
Configure lead capture and nurturing: Set up automated lead capture from your website, Google Business profile, and other sources. Configure personalized nurture campaigns via email and SMS.
Enable conversational AI: Activate PERQ's AI assistant to handle prospect inquiries 24/7 via chat, text, and phone.
Integrate with your CRM: Connect PERQ to your existing CRM to sync lead data and activity.
Set up reporting and analytics: Configure dashboards to track key metrics like lead sources, conversion rates, and cost per lead/lease.
Train your team: Provide training to your leasing team on how to use PERQ's insights and hand-offs for agent-ready leads.
Monitor and optimize: Regularly review performance data and work with PERQ to optimize campaigns and automations for best results.
PERQ Multifamily Automation Solution FAQs
PERQ is a digital marketing platform for multifamily properties that combines PPC management, conversational AI, follow-up and nurture automation, lead reactivation, and website tools to capture and convert more leads at a lower cost. It automates and personalizes the entire renter's journey.
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Analytics of PERQ Multifamily Automation Solution Website
PERQ Multifamily Automation Solution Traffic & Rankings
17.1K
Monthly Visits
#1770189
Global Rank
#1463
Category Rank
Traffic Trends: Jun 2024-Nov 2024
PERQ Multifamily Automation Solution User Insights
00:00:05
Avg. Visit Duration
1.41
Pages Per Visit
67.66%
User Bounce Rate
Top Regions of PERQ Multifamily Automation Solution
US: 100%
Others: NAN%
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