PartnerHQ Introduction

PartnerHQ is a marketplace for B2B businesses to buy and sell warm introductions to potential customers, boosting sales close rates by 53%.
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What is PartnerHQ

PartnerHQ is a platform that connects B2B businesses with warm introductions to qualified prospects. Founded in 2024 by Stan Liu and Kat Wang, PartnerHQ aims to revolutionize B2B sales by facilitating introductions that lead to higher close rates and faster deal cycles. The platform allows companies to find and purchase introductions to decision-makers at target organizations, while also enabling individuals to monetize their professional networks by making introductions.

How does PartnerHQ work?

Companies using PartnerHQ start by describing their ideal buyer profile and setting a bounty amount they're willing to pay for an introduction, with the average being $500 per intro. The platform then matches these requests with individuals in its network who can make relevant introductions. When a successful introduction is made and leads to a scheduled meeting, the introducer receives the bounty payment. PartnerHQ manages the entire process, from facilitating the introductions via email to handling the payments, ensuring a smooth experience for both buyers and sellers of introductions.

Benefits of PartnerHQ

PartnerHQ offers significant advantages for B2B sales. According to their data, deals that start with a warm introduction close at a 53% higher rate and 46% faster compared to cold outreach. This can lead to increased win rates, larger deal sizes, and reduced acquisition costs. For individuals, PartnerHQ provides an opportunity to monetize their professional networks, with introducers earning an average of $500 per successful introduction. The platform also helps companies overcome the challenges of cold outreach by providing direct access to decision-makers through trusted connections.

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