Onfido Introduction

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Onfido is an AI-powered digital identity verification platform that enables businesses to verify customer identities online, prevent fraud, and meet regulatory compliance.
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Profile of Onfido
Overview
Analytics
Official Posts
Features of Onfido & Use Cases
How to use Onfido & FAQs

What is Onfido

Onfido is a technology company that provides automated identity verification solutions for businesses. Founded in 2012, Onfido uses artificial intelligence and machine learning to help companies verify customer identities remotely, enabling secure and seamless onboarding experiences. The platform combines document and biometric verification with data sources and fraud signals to create trust between businesses and their customers in the digital world.

How does Onfido work?

Onfido's Real Identity Platform works by orchestrating a suite of verification checks through its Onfido Studio tool. When a customer needs to be verified, they are prompted to take a photo of their government-issued ID and a selfie. Onfido's AI technology then analyzes the ID for signs of forgery, compares the selfie to the ID photo, and checks the identity against various databases and watchlists. Additional verification steps like proof of address or age checks can be added as needed. The entire process is customizable and can be tailored to meet specific regulatory requirements in different regions. Results are returned to the business quickly, allowing them to make informed decisions about customer onboarding.

Benefits of Onfido

Using Onfido provides several key benefits for businesses. It enables faster, more efficient customer onboarding by automating the identity verification process. This improves conversion rates and reduces the cost of customer acquisition. The AI-powered checks are highly accurate, helping to prevent fraud and protect businesses from financial and reputational damage. Onfido's global coverage and customizable workflows make it easier for companies to expand into new markets while meeting local regulatory requirements. Additionally, the seamless user experience created by Onfido's Smart Capture SDK helps businesses maintain customer satisfaction during the verification process.

Onfido Monthly Traffic Trends

Onfido experienced a 2.3% decline in traffic, amounting to -29,530 visits. Despite showcasing its AI/ML-powered deepfake detection capabilities and expanding its 24/7 support, the slight decline could be attributed to the intense competition and the rapidly evolving fraud landscape, particularly the surge in deepfake attacks.

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