ClickMoat Features
ClickMoat is an AI-powered click fraud protection and detection software that helps advertisers stop worthless clicks and boost ROI for their PPC campaigns.
View MoreKey Features of ClickMoat
ClickMoat is a click fraud protection and detection software that helps advertisers prevent wasted ad spend by identifying and blocking invalid clicks, bots, and other fraudulent traffic. It offers features like detailed analytics, custom protection rules, VPN blocking, and refund assistance for Google Ads. The platform provides an easy-to-use interface with comprehensive reporting to give advertisers full control and visibility over their PPC campaigns.
Invalid Click Detection: Identifies and blocks worthless clicks from competitors, bots, and other fraudulent sources to prevent wasted ad spend.
Custom Protection Rules: Allows advertisers to set up customized rules to block traffic based on various criteria for each campaign.
Detailed Analytics: Provides extensive analytics and reporting on clicks from multiple dimensions to give a full picture of traffic quality.
VPN Blocking: Automatically detects and blocks clicks coming from VPN services to prevent geo-location fraud.
Google Ads Refund Assistance: Helps advertisers apply for refunds from Google Ads for detected invalid clicks.
Use Cases of ClickMoat
E-commerce PPC Protection: Online retailers can use ClickMoat to protect their Google Shopping and search ad campaigns from competitors clicking ads to deplete budgets.
Lead Generation Campaign Optimization: B2B companies can improve lead quality by filtering out non-engaged clicks and focusing budget on real potential customers.
Local Business Ad Spend Efficiency: Small local businesses can prevent wasted spend on irrelevant out-of-area clicks by setting up geo-targeting rules.
Brand Protection: Large brands can use ClickMoat to detect and block clicks from brand haters or activists trying to drain ad budgets.
Pros
Easy setup and user-friendly interface
Comprehensive analytics and reporting
Affordable pricing starting at $1/day
24/7 customer support
Cons
Limited platform support beyond Google Ads
May require manual review and adjustment of blocked traffic
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