Data-Driven Shopify Insights Howto
By the Numbers is a comprehensive Shopify analytics app that provides deep customer insights, AI-powered segmentation, and advanced reporting to drive data-driven decision making.
View MoreHow to Use Data-Driven Shopify Insights
Install the By the Numbers app: Go to the Shopify App Store and install the By the Numbers app on your Shopify store. Start with the 14-day free trial.
Connect your data sources: Connect your Shopify store data as well as any other integrated platforms like Google Ads, Facebook Ads, Klaviyo, etc.
Explore pre-built reports: Browse through the 25+ pre-made reports to get insights on customers, products, sales, etc. Key reports include Customer Lifetime Value, Cohort Analysis, and RFM Segmentation.
Set up AI customer segmentation: Use the AI-powered segmentation tool to automatically group your customers into key segments based on their behavior and attributes.
Create custom segments: Build your own custom customer segments using the flexible segmentation builder. For example, 'customers who spent over $99 on first order'.
Analyze ROI and LTV: Use the advanced ROI reporting to see the true lifetime value of your marketing campaigns and identify which ones drive loyal customers.
Set up predictive forecasting: Leverage the AI-driven predictive forecasting tools to set and track business goals more effectively.
Conduct loyalty analysis: Use the RFM (Recency, Frequency, Monetary) analysis to identify your most loyal customers as well as those at risk of churning.
Create targeted marketing campaigns: Use the insights and segments to create highly personalized marketing campaigns across your integrated platforms like Klaviyo or Facebook Ads.
Monitor and optimize: Continuously monitor your key metrics and reports, and use the insights to optimize your marketing, product, and business strategies.
Data-Driven Shopify Insights FAQs
By the Numbers is a Shopify analytics app that provides data-driven insights and reports to help e-commerce businesses understand their customers, products, and sales performance. It offers features like customer segmentation, cohort analysis, lifetime value calculation, and predictive forecasting.
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