Forma.ai Introduction

Forma.ai is an AI-powered sales compensation platform that automates and optimizes the entire sales comp process from planning to execution.
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What is Forma.ai

Forma.ai is a sales performance management software that uses artificial intelligence to transform how companies design, execute, and optimize their sales compensation strategies. Founded in 2016 by Nabeil Alazzam, Forma.ai aims to revolutionize the sales compensation technology industry by merging AI with human controls to turn sales compensation into a science. The platform provides a comprehensive solution for enterprises to manage their entire sales compensation process, from plan design and modeling to deployment and ongoing management.

How does Forma.ai work?

Forma.ai's core technology is its CompOps Engine, an AI-powered model that automates repetitive aspects of sales compensation. The platform has three main components: Build, Test, and Run. In the Build phase, AI configures compensation plans based on user-defined parameters. The Test phase allows for modeling and optimization of plans, predicting impacts on individual reps and overall business. Finally, the Run phase automates end-to-end sales compensation management, including calculations, payouts, and reporting. Throughout the process, Forma.ai integrates with existing data sources and systems, providing a centralized platform for all sales performance data.

Benefits of Forma.ai

By leveraging AI and automation, Forma.ai offers several key benefits to enterprises. It significantly reduces the time and resources required for sales compensation management, with some clients reporting up to 400% faster planning and a 94% reduction in costs. The platform's predictive modeling capabilities enable more strategic decision-making, potentially boosting sales performance by at least 4%. Forma.ai also enhances accuracy and transparency, reducing payout errors and disputes. Additionally, its comprehensive approach ensures compliance with regulations like SOX and ASC 606, while providing the flexibility to rapidly adapt compensation strategies in response to market changes.

Forma.ai Monthly Traffic Trends

Forma.ai experienced a 3.8% decline in traffic, reaching 103,629 visits. Despite recent updates, including the Dynamo as a Service beta, improved Forma Plug-in for Rhino, and inCituAR extension for augmented reality, the decline suggests that these updates may not have yet driven significant user engagement.

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