Zaver Introduction
Zaver is a platformless influencer marketing tool that allows users to discover influencers, analyze data, and manage campaigns directly from Google Sheets.
View MoreWhat is Zaver
Zaver is an innovative influencer marketing solution designed to streamline the process of finding, analyzing, and connecting with content creators. Built as a Google Sheets add-on, it eliminates the need for separate platforms by integrating powerful AI-driven search capabilities, performance analytics, and outreach tools directly into spreadsheets. Zaver caters to various users, from D2C brands and agencies to enterprise-level marketers, offering a flexible and cost-effective approach to influencer marketing campaigns.
How does Zaver work?
Zaver operates as a Google Sheets add-on, allowing users to access its features without leaving their familiar spreadsheet environment. The tool leverages AI to power its 'Magic Discovery' function, enabling users to search and filter through a database of over 77 million influencers across various demographics and niches. Once influencers are identified, Zaver provides comprehensive data including performance metrics, AI-generated insights, and contact information directly in the spreadsheet cells. Users can then utilize the built-in email outreach functionality to communicate with chosen influencers, all while collaborating with team members in real-time using Google Sheets' sharing capabilities. The platform also offers AI-driven insights into demographics and psychographics to inform decision-making and strategy development.
Benefits of Zaver
By using Zaver, marketers can significantly reduce the time and cost associated with influencer discovery and campaign management. The tool eliminates the need for multiple expensive subscriptions by consolidating all necessary functions into one Google Sheets add-on. This integration enhances team collaboration and workflow efficiency, allowing for real-time data updates and easy sharing of live reports with stakeholders. Zaver's AI-powered insights provide deeper understanding of influencer audiences, enabling more targeted and effective campaigns. Additionally, the platform's flexibility makes it suitable for businesses of all sizes, from small D2C brands to large enterprises, offering customizable workflows and data privacy controls to meet diverse organizational needs.
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