GroupBy Introduction
GroupBy is an AI-powered eCommerce product discovery platform that provides personalized search, recommendations, and merchandising solutions powered by Google Cloud Vertex AI.
View MoreWhat is GroupBy
GroupBy is a technology company that offers an end-to-end product discovery platform for eCommerce businesses. Their solution leverages Google Cloud's Vertex AI Search for Retail to deliver highly relevant and personalized search results, product recommendations, and merchandising capabilities. GroupBy aims to help retailers and wholesalers create extraordinary digital customer experiences by combining advanced AI/ML technology with robust data enrichment, analytics, and merchandising tools.
How does GroupBy work?
GroupBy's platform works by first enriching and unifying a retailer's product data through classification, attribution, and curation processes. This optimized data is then fed into AI-powered search and recommendation engines built on Google Cloud technology. The system uses machine learning to understand customer intent and deliver highly relevant results. Merchandisers can further refine the experience using GroupBy's Command Center to create targeted campaigns and strategies. The platform also provides comprehensive analytics to measure performance and gain customer insights. This end-to-end approach allows retailers to deliver a cohesive and personalized shopping experience across channels.
Benefits of GroupBy
By using GroupBy, retailers can significantly improve key eCommerce metrics like conversion rates, average order value, and overall online revenue. The AI-powered search and recommendations help customers find relevant products more easily, leading to increased engagement and sales. The data enrichment capabilities ensure product information is complete and aligned with customer search intent. Merchandising teams gain powerful tools to control the customer experience without relying heavily on IT resources. Additionally, the analytics provide actionable insights to continually optimize performance. Overall, GroupBy enables retailers to deliver Google-quality search experiences and personalization at scale, helping them compete more effectively in the digital commerce landscape.
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